CASE STUDY
Paid Advertisement for XRPL & XRP Events
Strategic advertising, social engagement, and live event coverage for Ripple’s global XRP community.
Ripple
Strategic advertising, social engagement, and live event coverage for Ripple’s global XRP community.
/CLIENT
Ripple
/TIMELINE
1.5 Years
/SERVICES
Paid Advertisement
/OVERVIEW
Multi-channel growth for Ripple’s XRP community
Genzio delivered strategic advertising, executive-led social content, live event coverage, and campaign refinement to grow Ripple’s community presence across key channels—generating 1.6M+ ad impressions, 2,423 clicks on X, and event coverage that reached 141K impressions with 1K likes.
/WORK DONE
Campaign execution across paid, social & live events
Genzio combined paid media, community storytelling, and live event coverage to grow Ripple’s visibility and engagement.
Managed Google, LinkedIn, and X advertising with continuous testing and refinement.
Created executive-led social storytelling and live event coverage to drive engagement.
Produced event visuals and announcements, supported by conversion-focused email testing.
More reach, more engagement, more momentum
A coordinated paid, social, content, and email program delivered measurable visibility while strengthening Ripple’s audience engagement around live events.
50%
Increase in Attendees
300+
Grants Applications
3x
Reach During Events
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