/ Case study
Hedera: Paid Media & Livestreams
Genzio expanded awareness and engagement across Hedera’s ecosystem through strategic advertising, media partnerships, community-building, and Hedera Live programming.
/ Overview
Trust Layer of the Digital Economy
Genzio drove awareness and engagement for Hedera’s ecosystem through strategic advertising, media partnerships, and community-building. As the main media partner for ETHDenver 2025, we amplified HederaCon 2025 and other initiatives among developers, enterprises, and blockchain enthusiasts.
/ Work done
Building Reach Across a Growing Ecosystem
Hedera needed a coordinated media and community strategy that could expand visibility across major events, developer programs, and livestream initiatives while connecting with distinct audiences across the ecosystem.
/ Results
Measurable Attention Across Events & Content
The work paired event momentum with performance media and creator programming: HederaCon welcomed 600+ attendees, while Hedera Live programming reached 81.5K+ and 110K+ total views across two featured sessions.
